|
 |
|
|
 |
 |
The first task in any PPC campaign
is selecting the proper keywords to target. A keyword
list is assembled using all keywords associated with
your website as well as derivative phrases that have
been used on search engines. The more specific the
keyword is the more cost effective the promotion will
be. For example, the phrase “bobbie brown lip concealer”
is more effective than simply “lip products.” Thus, the
more products a store carries, and the more efficient
the website is at directing individuals to the page
featuring that particular product, the higher the
conversion rate will be. |
| T |
|
|
Google AdWords 2.6 decides where
your ad will be ranked (and what you’ll pay for a click)
by the following equation: your chosen maximum bid cost
per click (CPC) multiplied by your ad’s “quality score.”
According to Google, a quality score is “determined by
the keyword’s click through rate, historical keyword
performance, the relevance of the ad text, and other
relevancy factors.” |
| |
|
|
The higher the click through rate
the lower you will pay. Also, the history of an Adword
account may also lower your cost per click vis a vis a
junior account. Thus, if we manages your Adword account
you will benefit from substantial yearly advertising
expenditures. If you launch an account on your own, you
will be junior to every one of your competitors
currently advertising online, making your cost per click
higher than theirs. |
| |
|
|
|
|
|
 |
 |
Getting Started |
- Discovering your current PPC management
and web marketing goals
- Analyzing your Current Click-to-Lead &
Click-to-Sale Conversion Rates
- Analyzing any other relevant web marketing
campaigns
- Determining your key competitors
- Ascertain competitor bidding conditions
- Analyzing existing keyword, negative keywords
and regional marketing strategies Solutions
|
|
|
|
Professional PPC Management |
- Optimize Bidding
- Review & Optimize Landing Page
- Optimize Ad Copy
- Select & Optimize Keywords
- Implement Analytics & Reporting
- Optimize AdWords Quality Score
- Click Fraud Prevention
- Suggest other cost effective methods of Internet
marketing such as SEO Services or proven second tier
PPC networks
|
|
|
|
Benefits |
- 30%-50% Increase in Click-to-Lead and Click-to-Sale
conversion rates
- Monitoring of Your Campaigns by a Search Marketing
Professional
- Quarterly Web Marketing Reports
|
|
|
|
|
Google AdWords
Professional Audit |
If you are not confident, or need further reassurance
that your Google AdWords account is being managed for
optimal performance, Analytics Experts highly recommends
a Professional Audit. When completed, you are provided
with a comprehensive audit report and we host a report
review call that highlights areas of concern, identifies
and explains required or suggested changes.
Service includes:
• Thirty Minute Preliminary Assessment Call
• Campaign Review (Settings and Hierarchical
Organization)
• Campaign and Ad Group Review and Recommendations
• Proposed Ad Campaign(s) and Ad Group(s)
• Keyword and Advertising Correlation
• Ongoing AdWords Campaign Strategy and Website
Optimization Suggestions
• Thirty Minute call with AdWords Certified Individual
to review audit results
Price: $1500.00 per account |
|
|
 |
 |
 |
|
|
Start your campaign now! |
|
|
STEP #1
Our payment options allow you to set the budget you
can live with. A one time setup charge covers
the following.
- Create your Adwords Account
- Evaluate your site for keywords
- Generate a list of positive keywords
- Make suggestions for your website for better
CTR, thus lower CPC rates
- 1 hour of keyword analysis
- Consult with client on goals and
expectations.
$325.00
One Time Fee |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Select your options and weekly budget for your
PPC Campaign* below
(subscription based recurring service) |
|
|
Monthly Spend Rate/Cost |
|
|
$400 |
$15% |
|
|
$800 |
12% |
|
|
$1200 |
11% |
|
|
$1600 |
9% |
|
|
$2000 |
7% |
|
|
|
|
|
|
|
$400.00/Mo plus management fee |
|
|
|
$800/mo plus management fee |
|
|
|
$1200/mo plus management fee |
|
|
|
$1600/mo plus management fee |
|
|
|
$2000/mo plus management fee |
|
|
|
|
|
Campaign Development : $175/Hour (required as
needed, Normally once every 3 months) Optional |
|
|
|
|
|
|
|
|
Keyword Analysis: $150 per keyword
list no limit on the number of words. (Optional) |
|
|
|
|
|
|
|
|
|
|
